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How often should you post on Instagram?

How often should you post on Instagram?

This is a question I get asked lots. Well there is no definite answer here, but I would suggest between 1 and three times a day to stay ‘Top of your followers Mind'

Here are some things to bear in mind while making your decision;

Quality over Quantity

Remember people are primarily on Instagram for the visual experience and to be social. If your images are not enhancing their Instagram experience then they are either not going to engage or

they may well unfollow you.

With all your images ask yourself, Will my audience love this? Don’t post it unless the answer is YES

To be Top of Mind

Top brands are posting on Instagram between 1 and 4 times a day to stay top of their followers mins. But remember they have the resources and the staff

Ask yourself how often can you realistically create content to stay top of your followers mind and How long can you sustain this strategy

Different Times Zones

If you are hitting a number of different markets in different time zones you may need to post at different times of the day just to hit these markets. Don’t post the same image again though!

The New Instagram Algorithm

Recently Instagram have changed the way we see our posts. Instead of seeing posts chronologically, Instagram are showing us first the posts that they think we will like and engage with most.

So it’s down to Quality again.

So in summary post high quality content as often as you can, even up to 3 or 4 times a day if you have enough content is sustain this strategy.

But don’t worry if you don’t, One beautiful & engaging image is better than 3 not so great images. Remember a low quality image or video will not engage users and may harm your brand.

So tell me who often do you post on Instagram?

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